About Us


Every year, hundreds of thousands of animals are killed in U.S. animal shelters, simply because they don’t have safe places to call home. We created this business to raise awareness and money to help save these animals lives and find them loving homes. We are a proud supporter of no-kill shelters and donate 10% of our net profits to local and national no-kill animal shelters and animal welfare organizations.


At this point you know that at we’re pretty crazy about keeping animals safe and housed. And that’s why you’re here. Every purchase you make through our online store has a powerful ripple effect. First, your money goes towards supporting no-kill shelters across America. This financial support keeps the doors of shelters open so they can provide clean, safe homes until they find a family. When you purchase our product you join a community of millions of people who are raising awareness saving animals.


In the United States, there are two types of shelters: traditional and no-kill. Instead of euthanizing un-adopted or old animals, no-kill shelters keep animals alive long enough to find homes. In donating to no-kill shelters, we help these shelters find loving homes for their animals.


The Crofton family is made up of animal lovers who love fun jewelry and photography. We saw animals that needed homes, and I decided it was time to make a difference in the lives of these animals. And that’s how Never Forget Jewelry was born, from a need to fix a broken system and a love of beautiful jewelry and photography. We are a dog mom and a dog dad, a cat mom and a cat dad. Like you, we are absolutely in love with our fur babies, and we would do anything for them. 


We don’t believe you have to be a hardcore animal activist to make a difference. Join a community of more than 1.5 million animal lovers in the fight to give animals a forever home. We’re nowhere near finished and we want you to join us. Feel good about the purchases you make.